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Google gives publishers a new way to fight AI-driven traffic losses - TechCrunch
Thursday, August 20, 2026
Google is giving publishers a new button that lets readers make them a preferred source across Search, Discover, and Google News, potentially boosting their traffic as AI search sends fewer clicks to the web.
As AI continues to kill traffic to websites, Google on Thursday threw a bone to those publishers negatively impacted by the change. It’s now allowing readers to push a button on a publisher’s website…
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